Ebook Customer Development for Entrepreneurs: How to Test Startup Ideas and Build Products People Love, Lean Startup Tactics, Book 1, by Mike Fi
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Customer Development for Entrepreneurs: How to Test Startup Ideas and Build Products People Love, Lean Startup Tactics, Book 1, by Mike Fi
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Customer development is a process for discovering and validating market demand for a business idea and determining the right product features to meet customer needs. Customer development is used to help build products that customers want and avoid spending time and money on products customers don't want. It can be used to identify problems and new startup ideas, to test ideas, and to optimize ideas and existing products. Customer development helps us learn about our potential customers so we can build products they will actually use. Customer development and Lean Startup methodology have become quite popular with entrepreneurs. I created this audiobook to be a supplement to books like The Lean Startup and The Startup Owner's Manual. Without rehashing too much of what they've taught, this is a tactical guide to practicing customer development. Many entrepreneurs and corporate innovators know they need to be practicing customer development, but don't know how to do it in a way that will help them build awesome products. Topics include:
- How to Get Startup Ideas Through Customer Development
- How to Test a Startup Idea's Viability Before Building a Product
- How to Find Customers to Interview
- How to Ask for and Get Customer Interviews
- How to Gain Customer Insights to Build Products People Want
- The Best and Worst Customer Development Questions
- How to Optimize Ideas and Existing Products
- Common Mistakes to Avoid
When I first learned about Lean methodology and customer development, it was mind-blowing. I've been thinking of and evaluating startup ideas for as long as remember. It helped me to focus my ideas, and helped me avoid wasting a lot of time and money and products that no one actually wants. This book is a compilation of everything I've learned through study and practice.
- Sales Rank: #34731 in Audible
- Published on: 2014-10-06
- Format: Unabridged
- Original language: English
- Running time: 118 minutes
Most helpful customer reviews
0 of 0 people found the following review helpful.
One Star
By Bud Jackson
Book is pretty useless.
2 of 2 people found the following review helpful.
I highly recommend.
By D. Williams
For the last few years I've been working on starting up businesses and this is the biggest problem that I've struggled with. We all have a great idea but great ideas don't always make a great product.
His last book gave me a lot to think about and I've been experimenting with works best for me. It's taken a lot of work but I've become much better at finding and recruiting talent.
I've just started reading this book but it's excellent so far. I don't follow many authors but Mike is fantastic and his insight is excellent. Support this author buy his book, I'd love to see more from him. There's so much to learn. :)
2 of 2 people found the following review helpful.
Skip it and read "Entrepreneurs Guide to Customer Development" or "Talking to Humans" instead
By skmurphy
Written in haste, it's a quilt of blog posts that's more of a brochure for his courses and books. He cites many other blog posts and authors but only hyperlinks to his own content. You would be better served by "Entrepreneurs Guide to Customer Development" by Brant Cooper and Patrick Vlaskovitz http://www.amazon.com/The-Entrepreneurs-Guide-Customer-Development/dp/0982743602 for an overview of customer development and Giff Constables "Talking to Humans" (free from http://www.talkingtohumans.com/ ) for guidance on conducting customer interviews.
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